From $170B opportunity to one dashboard brands actually use.
Project
Topsort
Year
2025
Topsort is the AI monetisation infrastructure behind 100+ retail media networks, backed by Y Combinator. On a contract as Senior Product Designer, I designed the advertiser dashboard that brands like DoorDash and Poshmark use to launch, track, and scale campaigns.
Advertisers, from Pampers to DoorDash, were navigating a fragmented ecosystem. Campaigns couldn't be tracked. ROI was opaque. The technology existed; the experience didn't.
Scope of Work
OVERHAUL
B2B
AD-TECH
